PanXchange 2020 Year-End Hemp Market Report

by | Jan 12, 2021

Written by Kristina Etter

A freelance writer and journalist based in Colorado, Kristi is a seasoned pro in cannabis industry content creation and reporting. Her career includes two decades of corporate IT roles at major firms like Maytag Appliances, Wells Fargo Financial, and DuPont Pioneer, which provided her with a unique perspective on the intersection of technology and cannabis.

In this podcast, PanXchange CEO, Julie Lerner, discusses the last Hemp Market report of 2020, where she maintains a conservative perspective on the price of CBD and hemp extracts. She says, “We wouldn’t price wheat based on bags of flour on the shelves at Safeway,” likewise CBD extracts need a better gauge for the market.

3 Scenarios Impacting Hemp Market Prices

Lerner discusses three scenarios they use at PanXchange to analyze the markets today, as well as her predictions for the coming year.

Interestingly, the pandemic revealed a competitive nature between hemp-derived CBD products and the cannabis industry. As cannabis was deemed essential in many legal cannabis markets, sales skyrocketed for the industry, setting records in many regions. However, Lerner points out that CBD sales remained somewhat stagnant, seemingly plagued by retail limitations due to COVID.

Additionally, while Lerner calls the CBD hype, “the tail wagging the dog,” she is hopeful for other hemp products such as papers, plastics, fibers, and building materials. As the infrastructure for the industry continues to expand, so do the processing capabilities for hemp, but it will take time to increase demand for the alternative material.

Watch the full interview today to learn more about the PanXchange Hemp Markets report, hear Lerner’s perspectives on the industry, and find out how to sign up to receive the full report each month.

You can also find the audio podcast wherever you get your podcasts.

This podcast was produced with – the remote podcasting solution that makes internet quality issues a thing of the past!

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