Why Direct to Consumer Brands Need to Leverage First-Party Data
With the demise of third-party cookies direct to consumer (D2C) cannabis brands must pivot, and fast. Introducing first-party data, and how to make it convert.
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Tag: cannabis advertising
High Profile Ironwood Michigan Dispensary Kicks Off “Gas for Gas Campaign,” Offering Prepaid Gas Cards to Minnesota Cannabis Consumers
High Profile Ironwood offers prepaid gas cards to Minnesota residents.
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21+ Age-Proof Cannabis Advertising: How Statara’s Data Precision Reshapes Marketing Innovation
Cannabis Tech spoke with Matt Taverna, Statara Principal, about the impact of these regulatory shifts on cannabis advertising and marketing.
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Is the US Ready for Cannabis Ads? A New Bill in 2023 Aims to Lift FCC Ban
Producers, advertisers, and consumers prepare to take advantage of cannabis ads if Congress greenlights a House Bill to lift the FCC’s ban on cannabis advertising in states where cannabis is legalized for adult use.
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Easy Cannabis Marketing: 1 Ultimate Guide for Commercial Growers
Cannabis marketing is often overlooked by cultivators, but its importance cannot be understated.
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