The Spike Has Become a WindowConsumer Loyalty Is FluidSegmentation Is the DifferentiatorThe Ecommerce Signal Is...
4/20 Is No Longer a Day. It’s a Demand Window
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Finding Your Lane in Hemp: Why Not Every Brand Should Chase Intoxication
Willy Vlasic is a co-founder of Vlasic Labs, a hemp-derived cannabinoid company, and comes from the Vlasic family...
Guiding the Evolution of THC-Infused Drinks: Lessons From Alcohol eCommerce
About the Author Zac Brandenberg is the Co-Founder and CEO at DRINKS (www.drinks.com), a leading beverage alcohol...
A Better Way to Measure Cannabis Potency: Why TAC (Total Available Cannabinoids) Matters
What is TAC?Why Should Consumers Care About TAC?TAC TransparencyTHCaTHCCBCCBDCBNTHCV When shopping for cannabis...
Why Direct to Consumer Brands Need to Leverage First-Party Data
With the demise of third-party cookies direct to consumer (D2C) cannabis brands must pivot, and fast. Introducing first-party data, and how to make it convert.
The Scoop on Cannabis and Food: A Delicious Journey from Munchies to Culinary Celebrations
When considering the profound relationship between cannabis and food, I can’t help but chuckle at the quintessential stereotype of the stoner with the insatiable munchies.
It’s REAL! We asked! The Ultimate Stoner Dream Job – Get Paid To Smoke Weed as a Cannabis Content Creator
Yes, it’s real – we asked! The Ultimate Stoner Dream Job is 100% legit, learn more here!
Mastering the Art of Gen Z Branding in Cannabis
The Untapped Potential of the Gen Z Cannabis ConsumerCannabis Industry Slow To Understand Generation Z Mastering the...
21+ Age-Proof Cannabis Advertising: How Statara’s Data Precision Reshapes Marketing Innovation
Cannabis Tech spoke with Matt Taverna, Statara Principal, about the impact of these regulatory shifts on cannabis advertising and marketing.
Unleash the Power of Green Wednesday: Last Minute Strategies for Cannabis Businesses in 2023
Green Wednesday is upon us, here are some last minute ideas to seize the day and make the most of the holiday season promotions.
3 Women Transform Cannabis Tech From Vision to Reality
A journey into the future of Cannabis Tech with the unveiling of the all new CannabisTech.com – a site where innovation, education, and community intersect. See our platform’s evolution, meet the passionate minds behind it, and dive into the cutting-edge Equipment Hub.
Highlyte: New AI Software Solution for Compliant Cannabis Content in 2022
AI-solution helps cannabis businesses navigate the waters of marketing compliance – an interview with Courtney Wu, CEO of AMNESIA Media about their new software solution, Highlyte.
How Tech Helps Redefine and Maintain Cannabis Consumer Loyalty
From digital marketing to virtual dispensaries, e-commerce solutions provide valuable cannabis consumer insight.
Cannabis Trade Shows Get Tech Upgrade
Genifer Murray invites George Jage of MJ Unpacked to share the future of cannabis trade shows.
How Cannabis Leaders Can Move into Personalized Medicine
Personalized cannabinoid formulations could be the future of cannabis supplementation.
In the Era of Information, Cannabis Media in High Demand
Technology has changed the way we learn. Enlighten changes the way we learn about cannabis media.
A New Wave of Cool: Augmented Reality in Cannabis
In an atmosphere of high regulation, limited advertising opportunities, and continually evolving legislation, some brands are turning to Augmented Reality in Cannabis packaging to share their message.