The origin of the term, white label, can be traced to vinyl records. Historically, before records were released to the public, promotional copies were delivered in a white sleeve to DJs often before official artwork was designed and printed. The object was to solicit radio and nightclub play, build hype, and gauge public interest by the record labels, ultimately to better estimate manufacturing quantities.
Just as records evolved into cassettes, DVDs, and eventually digital media, the term white label evolved with advanced technology as well. In the technology world, white label refers to a fully supported ready-to-market product (app), which is developed by one company and licensed to another company. Ultimately, white label apps provide a minimal level of customization, branding, as well as flexibility in functionality.
Innovative “white label” apps are an excellent way for cannabis businesses such as dispensaries and distributors, to have their products/services listed in the digital world via a mobile app, without having to put resources into developing the technology or infrastructure.
White Label Order and Delivery Apps
Several tech companies provide white label apps. Among them are Jungle Works, who offers a broad Cannabis Suite including an Uber-like delivery system for cannabis delivery startups, branded mobile apps for medical dispensaries, or a cannabis aggregator to run an online marketplace.
Another Uber-like white label cannabis delivery app is Ellumintai, which is used by well-known companies like eaze. Additionally, there is Onfleet, who provides a white-label delivery-logistics software to manage and track a fleet of couriers out in the field.
In the age of instant delivery, it is crucial for businesses to recognize the need to stand out from the chaos. Fortunately, there are white label apps for managing online menus for new and evolving products, such as StickyGuide, which allows entrepreneurs to create turnkey menus on websites, mobile apps, in-store TVs and print. Another bonus is easy, single-click access so employees can update information and edit to integrate the business’s point of sale.
White Label Cryptocurrency and POS Application
Last January, Future Farm Technologies Inc., a leading indoor plant growth technology company, announced it would acquire 51 percent of FlipCoin. The FlipCoin application will allow dispensaries to be able to accept Bitcoin, Ethereum, Bitcoin Cash, or Litecoin as payment. This new cryptocurrency application and point of sale platform, similar to Square, will be available as a white label product to cannabis dispensaries around the world.
White Label Medical Marijuana Software
Created by VerifyMC, a custom software company, Medicinal Marijuana Software allows physicians and caregivers also to use a white label commodity to improve their business practices. The software gives the user the ability to upload their business logo and profile image to the application to custom brand it for their own business.
VerifyMC has a dedicated online user portal which allows users to log in, view schedule, and appointments, pay invoices and fill out forms, access physician/caregiver information, turn on/off SMS notifications and manage profile information.
Along with notifications and emails, the physician/caregiver can also create new appointments, add files, search sort, and filter patients. The software is completely HIPAA compliant.
It’s All About The Customer
When it comes down to it, white label solutions provide a good user experience, while utilizing your business’s unique branding, without having to invest in infrastructure or technology to create a proprietary solution.
In the era of the smartphone, the slogan, “There’s an app for that” still holds true and consumers have eagerly made technology a part of their everyday lives. White labeling can provide a value-added service to help gain consumer loyalty and engagement.