EEG Technology from Zentrela

Revolutionizing Relaxation: Wellness Company Uses Wearable EEG Technology to Quantify the True Effects of CBD Products

by | Jun 6, 2024

EEG Technology from Zentrela

Written by Kristina Etter

Kristina is a digital content creator and designer. She has a talent for creating engaging and informative content that resonates with our professional audience. Kristina’s passion for the cannabis industry stems from her belief that it has the potential to revolutionize the world in many ways, and has a personal testimony of cannabis success.

Imagine a world where you can scientifically measure the relaxation effect that a CBD product promises. That’s not a future dream—it’s happening now, thanks to cutting-edge EEG technology.

Cannabidiol (CBD) and other cannabinoid-based supplements have captured the attention of consumers seeking natural relaxation aids and the ultimate zen experience. However, despite its soaring popularity, the science behind CBD and its effectiveness remains a complex puzzle of chemistry and consumer experience.

The key to providing a consistent consumer experience is data. To accurately formulate a product to provide a specific experience, producers must first understand how their products affect the consumer. Although most formulations are based on subjective information and educated guesses, this new technology offers a more objective approach.

Scientific research company Zentrela is on a mission to do just that – objectively quantify the effects consumer products create through the power of EEG technology and advanced machine learning analysis.

In other words, they are using brainwave tech to measure how well CBD products relax you. This technology-backed approach is helping producers stand out in the CBD jungle to ensure every product delivers exactly the relaxation consumers looking for.

EEG Technology

The Struggle to Measure CBD’s Impact

Stress reduction and wellness have never been more crucial in our fast-paced, post-pandemic world. Self-care isn’t just a trend; it’s a lifeline. While we all know CBD can help us relax, turning that potential into a consistent, reliable product is no easy feat. That’s where Zentrela’s brainwave magic comes in.

For innovators, their task is not merely incorporating CBD into a consumable product but engineering a formulation that achieves the desired effect. Product formulation requires a meticulous balance of CBD concentration and its interactions with other ingredients, such as cannabinoids, terpenes, or other botanicals and ingredients.

Until now, producers have lacked a reliable method to quantify the effects of their products accurately. The lack of measurable data has been a significant barrier to innovation. Product formulators require objective data to understand the impact of even minor modifications to their product.

Unfortunately, human clinical trials, the gold standard for testing efficacy, are prohibitively expensive and time-consuming, making them a less viable option for many wellness companies trying to assess multiple formulation candidates.

Consumer Challenges

The lack of precise, objective data has hindered product developers and left consumers navigating a maze of products relying on trial and error. Individuals interested in the relaxation benefits of CBD, for example, usually need to experiment with different products and dosages. Improper and inconsistent product formulations lead to inadequate consumption or misconceptions about CBD’s effectiveness.

Consumer doubt and uncertainty can deter repeat customers and diminish trust in CBD products, as consumers may not experience the anticipated relaxation benefits and become disillusioned with the entire category.

Using Zentrela EEG Technology

Zentrela’s breakthrough technology provides an alternative to traditional clinical trials, delivering faster and more cost-effective product effect data.

Pioneering a solution to wellness industry challenges, Zentrela’s novel research solution harnesses portable, non-invasive EEG technology capable of capturing detailed brainwave activity. When combined with scientifically validated machine learning algorithms, this EEG research offers a groundbreaking approach to quantify the relaxation effects products create objectively.

EEG technology from Zentrela
EEG Technology to quantify true consumer effects.

Case Study: Kinloch Wellness

A compelling testament to the effectiveness of Zentrela’s approach is its collaboration with Kinloch Wellness, a leader in the wellness sector.

In a recent study designed to test the efficacy of two CBD formulations, Zentrela utilized its EEG technology to quantify the relaxation effect on research participants who consumed two products, each containing 50mg of CBD, with one product also including terpenes.

Key Findings Using EEG Technology

Here’s where things get interesting. By compiling the data they collected from the research participants, they were able to observe key factors that could significantly shift the producer’s approach.

Zentrela published a whitepaper of these recent study results online, so everyone can access the data and study methodology.

  • Products with identical CBD concentrations but different formats (edible vs. capsule) demonstrated varying degrees of relaxation efficacy, emphasizing the importance of incorporating effect research into the product formulation process and considering product format.
  • The Kinloch Serene™ CBD Green Apple Gummy Drop, which includes terpenes, was found to be approximately three times more effective at increasing relaxation levels than its comparator.
  • Particularly noteworthy was the product’s performance among female participants, where it was five times more effective, highlighting the importance of demographic considerations in product development.

The main concern is that consumers rely on product labeling to make “informed” decisions about what to buy and use. However, as this study shows, just knowing the ingredients isn’t enough. The quality of these ingredients, how they’re infused into the product, and other factors all work together to determine product effectiveness.

Additionally, the data was able to discern efficacy differences between specific demographics, which could change the company’s overall marketing strategy.

Impact on Industry and Consumers

The implications of Zentrela’s EEG technology extend beyond product development and marketing. By providing objective, scientific data on product efficacy, Zentrela empowers brands like Kinloch Wellness to refine their formulations to communicate the general effects of their products accurately.

Kinloch Wellness CEO Dwayne Stewart said, “As industry leaders, we are committed to independent scientific research providing consumers with vital information for informed choices. This initiative marks a significant step forward in consumer empowerment within the wellness industry.”