Watching an Industry Mature: A Discussion Between Cannabis Pioneers

by | Jun 24, 2020

Written by Kristina Etter

Kristina is a digital content creator and designer. She has a talent for creating engaging and informative content that resonates with our professional audience. Kristina’s passion for the cannabis industry stems from her belief that it has the potential to revolutionize the world in many ways, and has a personal testimony of cannabis success.


Genifer Murray and Joe Hodas, CMO of Wana Brands, two industry pioneers, take a walk down memory lane to discuss the evolution of a legitimate cannabis industry. Reminiscing over days of cannabis past, Murray and Hodas talk about the changes in regulation, moves in packaging and marketing, and ending the stigmas surrounding working in cannabis.

Hodas offers an ingenious suggestion for giving back to the industry and the community in his answer to the age-old question, “You’ve been in the industry so long, can I pick your brain?”  –  by donating his time to those who ask, in exchange for a donation to the Last Prisoner Project, a program dedicated to helping more than 40,000 cannabis prisoners regain their freedom and restore their lives.

As industry pioneers who’ve led the way, Murray and Hodas have a long history and have seen many changes over the years. Listen to the podcast now to learn more!

Donate now to the Last Prisoner Project and help thousands of cannabis prisoners!