cannabis edibles market

Cannabis Edibles Market Surge in Popularity in 2023

by | Jul 2, 2023

cannabis edibles market

Written by Kristina Etter

Kristina is a digital content creator and designer. She has a talent for creating engaging and informative content that resonates with our professional audience. Kristina’s passion for the cannabis industry stems from her belief that it has the potential to revolutionize the world in many ways, and has a personal testimony of cannabis success.

This article takes a deep dive into why cannabis edibles have surged in popularity in 2023, highlighting their advantages, the evolving market trends, and the diverse product options available to consumers.

It’s been a momentous few years for the cannabis industry, with numerous states legalizing cannabis products, spurred on by public opinion shifting to largely support cannabis legalization.

Mirroring the expanding cannabis market, the industry’s offerings of cannabis edibles have also expanded. With new and innovative cannabis edibles appealing to a broader audience, legal edibles are surging in popularity.


To protect themselves from the adverse effects of conventional smoking methods, consumers have begun seeking alternative options to ingest cannabis. Unlike consuming edibles, smoking cannabis can have a negative health impact on the body, specifically damaging the lungs.

Edibles also have the advantage of being a more discreet and convenient way to consume cannabis. They don’t produce any smell and are typically travel-sized so that you can take them on the go.

Smoking cannabis can provide fast-acting effects, while edibles typically have a longer onset time. However, the effects of edibles last much longer.


One of the most significant benefits of THC edibles is that they provide long-lasting and potent effects. While cannabis beverages usually have effects that last for 1 to 3 hours, edibles typically last 6 to 8 hours. For people looking for long-lasting effects or relief, this makes edibles the ideal cannabis consumption method.

Edibles also contain a precise dose of cannabinoids, which makes dosing them convenient. Potency levels can vary in edibles, so you can choose the level of effects you want to experience. This is especially great for users seeking health benefits, so they normally have a specific dose in mind for relief.

The final major benefit of edibles is the discretion that these products provide. They look like typical food items that are consumed by people regularly. This enables consumers to ingest them without drawing any unwanted attention toward themselves.

The cannabis edibles market has witnessed significant growth and innovation in 2023. A result of advancing technology regarding edibles has resulted in new innovative products, including THC drinks that have fast-acting effects and edibles made with natural ingredients that cater to the modern-day health-conscious choices of consumers.

cannabis edibles market

Another evolving trend is the emphasis on product quality and consistency. Manufacturers now rely on extensive testing and stringent quality checks to ensure their edibles are accurately labeled and deliver a consistent experience. This ensures that consumers keep receiving the best quality edibles.


The surging popularity of cannabis edibles has led to new brands and products entering the market, resulting in a vast range of potencies, strains, flavors, and types of edibles. This has allowed consumers to choose an edible according to their preferences and dietary needs, giving them more flexibility and maximizing the convenience of edibles.


The surge in popularity of cannabis edibles in 2023 can be attributed to a combination of factors. Firstly, the shift in public opinion towards cannabis legalization has paved the way for the expansion of the industry, allowing legal edibles to thrive. Secondly, consumers are increasingly seeking alternative methods to ingest cannabis that offer a more discreet and convenient experience, and edibles fit the bill perfectly. With their lack of smoke, portability, and absence of odor, edibles provide a convenient option for on-the-go consumption.

The benefits of edibles, such as long-lasting and potent effects, precise dosing, and discretion, further contribute to their growing appeal. The ability to tailor the potency and choose specific doses based on individual preferences or desired health benefits adds to the allure of edibles. Additionally, the evolving market trends in 2023 have brought forth innovative products that cater to the diverse needs and preferences of consumers. From fast-acting THC drinks to edibles made with natural ingredients, the industry has demonstrated its commitment to providing high-quality and consistent experiences.

Looking ahead, the future of cannabis edibles appears promising. As cannabis legalization continues to expand and societal acceptance grows, the market for edibles is poised for exponential growth. With an increasing number of brands and products entering the market, consumers now have a vast array of choices in terms of potency, strains, flavors, and types of edibles. This diversity not only enhances the convenience and flexibility for consumers but also encourages further innovation and quality control within the industry.

The popularity of cannabis edibles in 2023 can be attributed to their numerous advantages, evolving market trends, and the availability of diverse product options. As more consumers embrace the benefits of edibles and regulations continue to support the industry’s growth, it is evident that cannabis edibles have secured a prominent place in the ever-expanding cannabis market.